_01 – Who are the people behind Upward Impact?


Well, my name is Nyk Zukowski and I am the guy who runs things around here.

Nice to meet you.

I’ve been a web developer since I was 13 in the late 90s and have been doing SEO since 2010; professionally since 2012, working in a couple agencies before going it alone. I launched Upward Impact after being an independent consultant for nearly a decade, taking time to make sure I had a firm grasp on SEO before making the very serious decision on my career trajectory.

I really dig my work and I’m good at it. It took me a long time to get here and I am proud of how this one-time hobby has bloomed into a full-time passion.

So, here’s the thing.

There have always been a lot of people in the SEO industry seeking that fame and fortune, plastering their name, face, and company all over the internet in an effort to make themselves a brand, rock crowds at big seminars, and sell books & t-shirts. Blah blah.

I am not like that. This question and the initial blog post are the only parts of the website where I even care to talk about myself.

I don’t even put my name on here except for this particular question and in some of the screenshots used on this website as promotional material.

I’d rather keep to myself, have happy clients, a solid and reliable team, and do work with integrity and pride.

I’d like to think I’ve already done a good job weaving glimpses of my personality into this website as I built it, and that is good enough for me.

As for my team, they’re a small group of incredibly intelligent and capable individuals who love what they do as much as I do.

I trust them with this work.

That being said, this is who I am and what I stand for. This is my company and I want to blow you away with what my team and I are capable of.

Now let’s do this.