Our Services
We deploy modern white-hat, high-impact search engine optimization campaigns for a diverse array of clients across various verticals and industries.
We Are Versatile
Most of our services fall into 1 of 4 categories, though we have been known to have met client needs in social media, web development, and other areas.
See examples of rankings, traffic, revenue, and ROI data below.
Search Engine Optimization
Most campaigns fall into this category of standard business SEO services
E-Commerce SEO
We offer full-scale E-Commerce SEO for small and large stores
Local SEO
Increase visibility in local searches for your products & services
Backlink Management
Backlink remediation and link-building for clients who already have solid on-page SEO
Our Principles
We have given careful consideration to how we operate our business and how we interact with our clients. These are principles we stand firmly behind.
Clarity
We don't bore or confuse our clients with a bunch of obscure acronyms and technical terms to try to impress them with our knowledge of the industry.
Expertise
We know what we're doing. And we back that up with hard analytics data, not just fancy words to make us sound smarter than we are.
Efficiency
We set clear expectations, execute timely campaigns, and deliver measurable, data-backed results that allow you to make better, more informed business decisions.
Transparency
We believe that full transparency in the work that we do establishes trust and confidence that the work we are doing is in accordance with best practices.
Simplicity
This SEO stuff can get really convoluted really quickly. We strive to make sure our clients clearly understand our work and why the results are what they are.
Dedication
We would rather engage in long-term relationships with a fewer number of clients so we can provide the most comprehensive services to each of them.
Results Matter.
We want you to trust us, and be assured that we know what we're doing before you invest in the future of your business with us.
Let's dig into some hard Analytics data of how our work, rankings, traffic, and revenue are all interconnected and unique to each client's story.
Google Rewards Good Work
We do high-quality, white-hat SEO that is in alignment with modern search engine's best practices. It is immensely effective and ROI margins can be significant, as you'll see below.
We want to lay it right out from the start and show you what we are capable of, the results of it, and assure you that this work does in fact play nicely with Google.
Here is a campaign at the 3.5-year mark with two years pre-campaign data to compare to. It's important to note that each of these upticks in long-term Organic trends line up with Core Google Updates.
Take your time to process and absorb what you're looking at here. There is a lot going on in this image, as it is a 30,000-ft view of the entire maturity and lifespan of a campaign. It's important to get an understanding of exactly what it is that we do.
With every single major Core Update, our clients generally see direct increases in rankings, which in turn results in significantly more traffic (and revenue, as we'll see here in a minute).
You can match up the dates above with the timeline of Google's Core Updates (these dates/sources are from Moz.com)
It's really important to understand the significance of Organic traffic dramatically increasing after every major Core Update like this. This is very hard to get right and it is the entire determining point of success of modern SEO campaigns.
It's wildly effective when it's done right. This is real-deal SEO and proof that we know what we're doing and you can trust us with your SEO needs.
First Things First: The Work
We do white-hat work that covers both on-page and off-page SEO in the forms of remedial SEO, technical SEO, web development, content audits, content development, backlink audits, backlink remediation, link building, and a few branches of other skills in the toolbox.
We can either instruct your team/developer on how to implement changes we recommend, or we can take the wheel and implement them ourselves by having access to your website development environment.
Then We Start Seeing Ranking Increases
The primary aim of our services is to optimize your website so search engines can make sense of it. When it's done right, the work results in significant increases in rankings.
We run long-term campaigns that, over time, produce and maintain those significant increases in rankings. The above client came to us in October of 2018 and ran a (just over) 3.5-year campaign. This graphic shows that client's gains of +81/+84/+45 in each of the respective Top 1/Top 10/Top 20 spots during a 3.5-year campaign.
The next competitor only had +22/+35/+26. The rest fell significantly behind due to algorithm updates getting better at rewarding good work over long periods of time. This is a campaign at the 4-year mark compared to the original benchmark ranking report.
That Drives More Traffic To Your Site
This increase in rankings can have a significant impact on the number of visitors your website gets. These numbers can translate to significant revenue once visitors complete goals such as purchasing a product, registering for a course, or making reservations.
How This Translates to Revenue
So how does this all play out as far as ROI and translating to revenue? Well, as it turns out, this can lead to significant increases in revenue via e-commerce, getting more calls to place orders, or physical traffic to your locations.
What we are looking for is percentages in growth here. Here is a campaign at the nearly-4 year mark that has shown 360% increase in Organic Revenue. Seriously that is huge increase in revenue in just a period of just less than 4 years. The significance of this cannot be understated.
Even better news...every year, it compounds like this over and over as long as you remain visible.
Campaign ROI Analysis
Here is how the ROI looks on this account. More than doubling Organic Revenue in just a period of over a year is significant gains. Compounding every year.
Let's look at about 3.5 years of data demonstrating the exponential growth of revenue when having a properly optimized website.
Think about it for your own business.
Year 1: Organic Revenue +137% over Benchmark
Campaigns typically start off slow and gain momentum as time goes on. For this reason, these campaigns can take a couple years to reach optimal results, but they compound year over year.
We're going to look at how humble beginnings snowball into incredibly sharp ROI margins over the period of 3 years.
Within the first year, we took their Organic traffic revenue up 137%, up from $368k in 2018 to $871k in 2019. Net gain $503k.
This brought the total e-commerce sales up by 102% to $1.8M from the benchmark $881k of 2018.
Watch how this compounds...
Year 2: Organic Revenue +113% over Benchmark (Thriving During Covid)
This rate of an increase was significant. We had more than doubled the e-commerce sales in 2 years, after the campaign reached maturity.
We took their Organic traffic revenue up 113%, $694k in 2018 to $1.4M in 2020. Net gain $706k.
This brought the total e-commerce sales up by 98% to $3.2M from the benchmark $1.6M of 2018.
Year 3: Organic Revenue +189% over Benchmark
The third year of this campaign, we took them even further and pushed their annual e-commerce revenue from organic traffic up by 188% from that benchmark $694k in 2018 to $2M in 2021.
This is an increase of $1.3 Million dollars for just the year 2021 over 2018, 3 years on e-commerce alone. Net gain: $1.3M.
During this period, total e-commerce sales went up by 184% to $4.6M from the benchmark $1.6M.
Next, we're going to explain how much our services cost and the ROI on this particular example when compared to their total investment up to the point of this data being processed.
Before we get to ROI...
We are up front about how much this costs right from the get-go. We've shown you what we're capable of and the results we've achieved.
Here's our pricing structure.
We keep it simple.
We offer two basic plans that fit most clients' needs.The work is exactly the same; we just give you a break on buying a bigger block of monthly hours.
We also offer customized plans for larger enterprise, educational, and governmental institutions.
Invest in the future of your visibility.
Upward Plan
20hrs/mo - $2,800/mo - $140/hr ($33,600/yr)Impact Plan
40hrs/mo - $4,800/mo - $120/hr ($57,600/yr)You get a team of experts for the annual cost of a single in-house part-time or full-time employee, depending on which of our two Plans you choose.
Yes, seriously.
ROI Approximations & Investment Cost From Above Example
The Combined ROI on Revenue
+ 2019's $503k
+ 2020's $706k
+ 2021's $1.3M
= totals ~$2.5M
Client Investment: $172,000 over three years on the Impact Plan ($57,600 * 3 years)
Total Investment Gain: $2,328,000, an ROI of 1,353% in 3 years.
These are significant margins and this showcases some of our most creative work.
(we got those numbers from this ROI calculator).
A Word On Patience...
It is critically important to understand the role of patience in conducting successful white-hat search engine optimization campaigns.
We've shown you how campaigns exponentially mature and compound over time. We generally allow for 2-5 years for campaigns to mature into optimal Analytics profiles with long-term demonstrable ROI.
This doesn't work overnight.
It Was Nice To Meet You!
Think of us as an investment partner for the long-term success of your business.
We'd love to have you as our client.