_02 – What if this has a negative effect on my site?

nzukowski

It won’t. We have been doing this long enough that we have gotten really good at doing work that is in compliance with modern search engines (read: Google) and their sophisticated algorithms.

We aren’t out here doing SEO hoping “it works” or trying to outsmart Google. We don’t need to. We do quality work and, as the algorithms get better and better at determining which SEO is out there trying to game it and what is out there playing nicely with it, we wait for them to catch up.

You’re in good hands.